Mistaken for your Archrival? How to inject your style with fresh energy while staying on brand.

Mistaken for your Archrival? How to inject your style with fresh energy while staying on brand.

“Who’s event did you say? I don’t remember who that is. She looks just like all those other online entrepreneurs.”

Have you noticed how all the big names in online business are starting to look the same:

  • The bright shift dresses
  • The glamorous photoshoot with a laptop and latte
  • The girly-swirly fonts on their website

If you want to stand out it’s time to differentiate yourself from the rest, without having to change everything around completely. You don’t have to turn into a freak or dress like a maniac. Instead of ditching your brand and your style, you simply give it a powerful fuel injection.

This is exactly what Madonna has been doing for decades. For every new album she created she had an exciting new look, but she was still 100% Madonna. Her new look created a highly addictive buzz and we all just HAD to have that album.

Maybe it’s time for a refresh of YOUR style before your next launch.

The way to add some rocket fuel to your brand and style is to use Hilde’s Style Baby Technique.

And this baby is made like all the rest of them:

With Love.

Now we have to send someone on a blind date.

Let me introduce:

Your Style Mama and her Rebel Boyfriend


Your Style Mama is your current beautiful style. It’s gorgeous but also starting to look a bit boring. It’s clearly in need of fresh new ideas.

I’m sure you have some of these basics in your closet:

  • Basic tank top/T-shirt/sweater
  • Basic pants/skirt
  • Basic blazer or other jackets

Adequate but boring!

But who’s the Rebel Boyfriend?

It’s, of course, a tall handsome stranger who’s got a look that’s so different from what we see in online business that it would make a huge splash.

He could be the creative type in vintage clothes, ethnic jewelry, and wacky colors or he could be an astronaut, an actor, or a cartoon character.

Guess what! I found someone MUCHO INSPIRING ladies!

On YouTube.

Kinda short but amazing on the dance floor.

His fashion sense might reveal that he spent too much time in Vegas, but I’ll give the guy a chance. At least he’s got Versace on the floor.

So today’s Rebel Boyfriend is…..


Check out what I found in his closet:

Oooh my! That’s a lot of GOLD Bruno!

Don’t you go wearing that all at once.

Still, If you’re sexy then flaunt it 😉

You might think Bruno’s a bit over the top but let me tell you:

His closet is exactly that sparkly Saturday night style you need to spice up your mundane Monday morning wardrobe.

Time to shake that booty and make it happen.


Are you ready to make a Style Baby?

Check out this pimped up version of the pretty basics after I raided Bruno:

Sleek style! I can definitely imagine Cameron Diaz wearing this.

A blazer can be used to make any outfit look polished and put together: even rough jeans or a disco queen top in 25-carat gold.

If you have basic black pants and a nice fitting jacket then simply add the following:

  • MTV-babe type top in metallic or glitter.
  • Your wildest bag or jewelry.
  • Metallic or sparkly shoes ranging from comfy sneakers to “carry me to the taxi please” stilettos.


Oooh, I wanna do it again. Let’s make another Style Baby!

Don’t tell Bruno, but I managed to steal a certain little something before I was locked out of heaven – I mean his wardrobe.

His Bomber jacket!

THIS is my favorite new trend and I personally own several of them. They come in all sorts of cool new prints and colors and instantly upgrade your outfit from Has Been to Happening.

All you need is a:

  1. Basic tops such as a T-shirt or sweater.
  2. Basic bottom such as plain pants or a skirt.
  3. Your young ToyBoy’s bomber jacket (just kidding ladies. They’ve got them at Oasis, Zara, French Connection, HM, and top designers too.)

I LOVE bomber jackets with knee-length pencil skirts since it reminds me of that slim, sexy 50’s silhouette from Grease. It’s also the most figure-flattering bottom in the universe because it works for every single body type.


One more please Hilde!

OK then – but let’s make it so simple that even Stevie Wonder could style you with this technique:

Is Bruno the reincarnation of Goldfinger or Louis the 16th?

He sure loves opulent Italian design as we can see from these accessories.

This look is usually a bit too much for my taste but after creating this outfit I changed my mind.

Paired with ultrabasic clothes in black (or white) the wild prints and colors really stand out. Best of all: you might find accessories like these in your mother or grandmother’s closet.

Now you’ve seen three outfits that strike that perfect balance between looking too plain or too crazy.

Best of all: it’s super easy for you to use the same techniques to glam up YOUR existing wardrobe.

You might have to tweak a little bit if you notice that you end up looking a bit too corporate or a bit too relaxed.

Just mix and match from your Mama and Papa’s clothes and you’ll end up with a super stylish look that’s the perfect mix between creativity and professionalism.


Here’s how to make you own Style Baby:


“Oh wow, Hilde. Love your Style Baby Technique but I have no idea how to get started.”

No worries my dear. I’ve got you!

It’s time to stop looking like a cookie-cutter version of your competitor and instead look like a unique version of yourself.

Don’t miss the opportunity to use clothes as a form of self-expression and to tell a story about who you are and what you stand for.

THIS is what marketing is all about.

To inspire you I have these 10 outfit templates where you can ransack your wardrobe, find the stuff that’s really drab and give it an amazing twist:

  • Your basic black tops and pants
  • Your trusted old jeans

Just sign up below and I’ll shoot the Style Baby Outfits right over.

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You’re Too Old To Dress Like That!

You’re Too Old To Dress Like That!

Who do you think you are Hilde?!?

You can’t dress like that.
That dress is way too sexy for someone your age. Ever heard the expression “mutton dressed as lamb?”

My inner critic was getting all riled up and had even taken on a posh British accent since I finally had made it to London and was shopping on beautiful Regent Street.

I didn’t dare walk into the Karen Millen store. A gorgeous feminine palace full of sexy man-eater dresses that were just a tad too expensive. Not a place for a suburban mom like me.

I scraped some courage from the bottom of my purse, sneaked inside, and tried it on.

The dress fit me like a glove.

Still I wasn’t the type to dress like that. I was a respectable slightly boring mom wasn’t I? My young wild days were long gone.

Looking for some objective feedback I asked some cute, young American girls for their honest opinion. I couldn’t detect any deceit in their eyes when they said the dress was perfect, so I pulled out my credit card.
The Sexy Dress was left hanging all alone in my wardrobe for 2 months.

I wore on the first warm summer day and felt like such a fraud.

I was self-consciously pulling it down to cover my wrinkled knees and imagined people talking about me behind my back. “Look at her.”

The next time felt much easier and before long I was so at ease in it that I even wore it to work.

Now the dress is the star in my About page photo and it was worth every single penny.

I’m so happy I silenced that inner voice and took a chance on a new exciting garment that turned ME into a new exciting person.

We all have ideas about who we should be and how we should look, but are these old ideas really in our best interest?

Are we projecting a brave and powerful image to our clients?

Are we strong and inspiring role models for younger women?


How would YOU dress if you could look at yourself objectively and see yourself in the same positive light that other people do?

I bet you would be sexy, vibrant, edgy, power- and colorful!

Do you perhaps also have amazing garments crying in the closet because they never get to go to the party?

Or – have you longingly stared at that perfect dress in the store window and thought that it wasn’t for you?

I’m dying to hear your stories.

What to Wear on Video

What to Wear on Video

Like. Like. Like.

I was playing with my phone doing some extremely “important” networking on Facebook while clinging to my drug of choice: a soothing grandmother of Cappuccino at The Procrastination Café.

It was a Friday. My one day off work. My free day to shoot videos to grow my business, and here I was wasting time. Maybe I should create a pretty infographic about taking action just to get into the right mindset.

Filming those perfect fashion videos had turned out to be a lot of work.

I had to set up lights and a camera in my tiny living room, scare my family away and then work like a maniac to finish before they got back. It took me hours to cover up my wrinkles and tame that naughty little poodle on top of my head that poses as hair.

And don’t get me started on technology, we all believe in positive psychology right? Deep breaths everyone. I’ll admit I still don’t understand my camera. What the hell is ISO? Or IOS for that matter.

God, I need another coffee! Triple espresso.

I’ll just quickly pop into a couple of stores before I go home to work. I’m a stylist after all. It’s simply my duty to queen and country to get some retail therapy even if I live in a Fashion Wasteland.

Then I saw it in a window.

Was it a mirage?

Was I so high on caffeine and business guilt that my mind was playing tricks on me?


You know what I mean ladies. It’s just like being struck by lightning when you lay your eyes on Mr. Right.

THE DRESS is the magic wand that transforms your body and mind and turns you into Michelle Obama. (Maybe it can even transform your husband. Mmm. Have to try that.)

This gorgeous number was begging to be recorded on video. Leaving it hanging there would be a crime worse than abandoning an adorable puppy that fell in love with you at the shelter. You can’t do that. Just look at it!

Energized by the vibrant color of the dress (and the fact that it made me look much better than I do naked,) I was fired up and ready for action. All the way home I was fantasizing about how wonderful the dress would look on camera and how amazing the video would turn out.

The amazing energy of THAT PERFECT DRESS is something we all can use!

So get some gorgeous clothes that are begging to be shown off and get out there to promote your business. Looking and feeling like a million bucks will inspire you to get your photos done, make a video, or go to a networking event.

Let’s go shopping!


I love the way slim-fitting dresses make every woman look like a bombshell no matter what size or body shape. The trick is to avoid very tight and clingy dresses that show every little bump. Instead, go for a slim dress that gently follows the contours of your body without being too tight. This gives you a sleek, gorgeous silhouette and you’ll be delighted at how beautiful you look.

This is crucial when you’re on camera and have no idea where your body is going to get cut off. A wide dress looks amazing when your legs are visible, but can make you look bulky if the camera cuts you off at the waist.

Let’s look at the photo below:
The first slim-fitting dress gives you a gorgeous silhouette no matter where the camera cuts you off. It doesn’t have to be skin tight, but should gently follow the contours of your body.

Broadening the shoulders with small cap sleeves makes chest, tummy, and hips look smaller

The second straight dress completely hides your beautiful figure.

The dress works when you see the entire body and the legs are showing, but when the camera cuts you off at chest, waist, or hips it makes your body look shapeless.


Color is your secret weapon. It communicates your brand and personality in a split second so use it for all it’s worth.

Brights and jewel tones look fantastic on video. They make you stand out from the background and your skin will glow. Loud reds and oranges can be overly intense on camera, but I’m happy to use them in the videos I record myself. Deep red is a safer choice.
Rich pastels are also worth a try if they work with your skin tone.
Trendy nude shades are perfect on models in glossy magazines but don’t always translate to real life. There’s a big chance that you will look washed out if you wear them on video.

Wearing white can confuse the camera and will also wash you out if you have pale skin, and your favorite little black dress can look invisible on camera so your head appears to be floating.
If you’re in front of a blue or green screen then avoid these colors or your dress will become part of the background.



I’m sure you’ve heard of the dreaded Moiré effect.

For technical reasons (way beyond my comprehension) the camera gets confused by small stripes and checks. These patterns are banned in TV studios because they look weird and fuzzy on camera.
I would avoid any type of small ditsy patters (sorry polka dots) just to be on the safe side.

Large bold prints can look amazing and style icon Marie Forleo wears them all the time to great success.

Look Smart – Feel Casual – Dressing Just Right for a Conference

Look Smart – Feel Casual – Dressing Just Right for a Conference

“Baby. What happened to the new suitcase!?”

Europe’s most notorious airline has smashed my new gorgeous wheely case that made me feel as stylish as Victoria Beckham at the airport.

I’m never, ever flying Ryan Air again.


I hate packing.

It’s not because of the painstaking job of rolling my clothes to avoid wrinkling and placing the shampoo bottle in a plastic bag in case it leaks.

It’s because I’m going to a glamorous conference in New York to finally meet my wonderful clients, coaches, and mentors and I have NOTHING to wear!

Why did I not go shopping last week and get some chic but comfy shoes?

Why did I not get a pencil skirt that goes with everything?

I’ll end up buying something boring and overpriced at the airport again, and then I’ll feel icky and strange as if I’m wearing someone else’s clothes.


How did this happen?

I’m a hard worker. I set goals. I reach them.
Why haven’t I planned my wardrobe for the trip?

The problem is classic.

I don’t know how formal I should dress so I ignore my wardrobe needs until I have a meltdown trying to fill my suitcase.


Nightmare number one would be to show up in “Boardroom Chic” (sweaty nylons, backbreaking high heels, and a matchy, matchy suit.)

You feel as sexy as a grandma while the young, cool crowd look glamorous in something trendy you’ve never seen before.

Bomber jackets!

Is that a thing now?

You won’t be making that mistake again so next time you’re chill and laid back in jeans and a top from the pile on the floor.

Then everyone asks you which college you go to.

Nightmare number two!


Stay calm everyone.

There is an answer to this dilemma and it’s called Smart Casual:

A style that’s dressy enough that you feel confident walking into any type of swanky hotel or venue, and casual enough that you feel cool and comfy talking to young bearded techies who build apps in coffee shops.


So what is Smart Casual or Business Casual?

She’s the beautiful love child of Mrs. Business Chic and Mr. Casual Cool.

She’s got her mother’s laser sharp suit jacket and her father’s crazy printed shirt.

She’s confident and put together but not afraid to show her colorful personality.


Let’s take a look at a typical outfit that her mother Mrs. Business got her:

Suit jacket with matching skirt, pants, or shift dress all in the same color and fabric. Pumps and pantyhose.

The outfit from her father is very casual: Jeans, tank top, leather jacket and sneakers.

You might already have all these pieces in your wardrobe and the good news is that you can combine them to create a beautiful Smart Casual love child.

The idea is to dress down your formal pieces and dress up your casual pieces into a perfectly balanced outfit that signals professionalism, warmth, and creativity.

Suit pants can be worn with a fashionable top, trendy leather jacket, and bright pumps.

Your suit jacket looks cool with a casual jersey top and a printed skirt.

The printed pencil skirt is a smart casual love child in itself: A formal shape with a fun pattern.


To be honest I wasn’t sure if I should recommend jeans at all, but I created an outfit where the jacket, top, and shoes are dressy enough to balance the casualness of denim.

There are definitely places where you will feel under dressed in jeans so if you’re uncertain I would go the safe route and opt for smarter pants.

The most important thing for the casual pieces you include is the fact that they need to look fresh and pristine:
– No fading colors, wrinkles, and spots.
– Shoes should be crispy clean and well polished.
I prefer dark denim without holes and worn out effects since this looks streamlined and professional.


Let’s take a look at the very many ways you can combine your clothes to create gorgeous Smart Casual outfits.
We start with basic pieces such as:

Blazer, skirt, dressy pants, pristine jeans, blouse, cardigan, top, and a dress.

I have chosen a few very classic items and colors but you can pick clothes that are a completely different style.

Now it’s time to play dress up and try to find as many combinations as possible.

I bet you can combine the clothes you already have in lots of new fresh ways that make you feel like you have a brand new wardrobe.

Notice how all of these outfits work with a lot of different types of shoes: Flats, heels, wedges, and even sleek boots.

Pick beautiful shoes that make you feel chic and comfortable.

There is no correlation between success and the height of your heels so don’t ruin your day by wearing stilettos if they kill your feet.

You also have a wide choice when it comes to your bag and accessories.

When your main outfit is in place you can play around with accessories that give off the vibe you’re after and pick a bag that’s big enough to hold everything you need to have an amazing day:

Water bottle, snacks, charger, note book, lap top, make-up…




When it comes to style I encourage you to create your own unique look and just OWN it.

Being a fashion lover I always tend to be over dressed and probably will be at my next conference as well.

This is because the desire to look on brand for my business overrides the need to fit in at the conference.
The most amazing look is created when your personal brand style meets clothes that are suitable for the occasion.

As the face of your business you want people to instantly understand who you are, what you do, and how you do it.

Just like a logo.

So if you’re a rock chick turned web designer you could create a look that revolves around the world’s most amazing designer leather jacket and if you’re lawyer you can go for a striking classic ensemble in a surprising color.

As a speaker you can own the room in one of those power woman shift dresses that look amazing on stage and if you’re a yoga teacher you might love a soft flowy dress in harmonious natural colors.

I’m dying to show you how nail your look so please leave a comment below and I’ll be there to help out in any type of fashion emergency.

Networking Outfits that will Start a Conversation – Video

Networking Outfits that will Start a Conversation – Video

You think you’ve got it made.

You’ve left behind the sweaty stockings and back killing high heels of the corporate world for a relaxing entrepreneurial life in comfy yoga pants.

Then your cozy cocoon is shattered when you receive a scary email:

You’re invited to a networking event.

Eeeek. I have nothing to wear.
This time you’re not going to blend into the background by being one of the 100 women in a little black dress.

You’ll walk into that room and OWN it by looking so amazing that people can’t help wanting to talk to you.

Watch the VIDEO to find out how. (Video is hosted by YouTube.)